Mignon Faget, Ltd.

Mignon Faget was the real test of my mastery in all things related to developing a cohesive brand identity on a major retail scale in a short amount of time. I immersed myself into a multitude of projects for the multi-million dollar company operating on a 2-person marketing team under the creative supervision of a third party branding studio. Above you'll see a sample of photos that I had directed and/or styled.

Duties included but were not limited to:

• Amazon store launch and maintenance for EBC

• Blog content copy, strategy, and SEO

• Brand assets re-write

• Brand content standards guide creation

• Brand diction guide creation

• Budget maintenance for the department

• Copy and SEO creation: for archives, catalog/print, and website

• Content analytics, scheduling, and strategy

• Content Creation — assistant creative direction, hiring creative teams, mood boarding, photoshoot assistance, photoshoot proposals, shot lists, and creative direction

• Experiential event activation planning and execution

• Launch and direction of an influencer outreach program

• Print + Digital Ad Design

• Production buying for: events, photoshoots, and private shopping experiences

• Sponsored ads and analytics

• Store Playlist Curation + Promotion

• Store Signage Design

• Styling: jewelry, clothing, accents, + backdrops

• Wholesale line-sheet and policy packet design

All photos taken by Augusta Sagnelli and Ollie Alexander for Mignon Faget, Ltd.